Focused Labs, a.k.a. FLO, came to Full Scale in need of a logo redesign. FLO’s line of vape carts needs a fresh new look to match their first-class products. They wanted a design that is sharp, sophisticated, and science-centric that included graphics like a beaker, a rocket ship, and other space elements. We were really excited about the direction they gave us and we put together a number of logo looks adding in some banner shapes and additional embellishments.
The next step is to place the logo designs over backgrounds and apply some colors to offer a good mix of designs back to FLO. So, we put our logo designs over spacey-nebula-starry backgrounds, and in a few, we reversed out the logo and filled it with the space background. This allowed us to see the possibilities of each design.
From our group of designs, we finalized a look and began applying the logo to newly redesigned packaging too. FLO picked a simple white and yellow color palette which is great for printing on carts and any small or large placements. This logo integrated the beaker into the O with a couple of bubbles flowing out of the top. We also use the beakers as a standalone design element. The background is a mix of a starry space scene and abstract yellow waves forming around the logo. Looking closely, you can see that we faintly included the THC molecule in the background design. We always kept in focus to have a clear contrast between the logo and background design. Moving on to the packaging, FLO wanted to separate their high-end sauce cart from the rest of their line of vape carts. So, for the Sauce cart packaging, we designed a high-end wrapped chipboard box with a matte finish, magnetic closure, and gold and silver foil. Inside the box is custom-cut EVA foam to fit perfectly in the box and hold the child-resistant labeled tube for their high-end sauce pen.