Rootseller came to us looking for a logo with rustic and natural vibes. The direction was nothing flashy or modern but not boring either. We introduced plant roots and leaf elements inside of different shapes and patterns. Then we placed the logo designs on earth tones and wood textures.
The final logo features an original script font with roots growing from the bottom and the tagline mixed into the roots. We designed an altered large rooted R for the individual logo mark and blue wooden background with flower silhouettes. Finally, we did a packaging mockup with the logo design applied to a bottle.