New concentrate company, Bread Brand, came to Full Scale looking for a street art inspired logo design. They like hand-style lettering with drip and underline but still need a strong, legible bold iconic design. Bread being a metaphor for money, we worked in dollar bill graphics, a money bag, and a piggy bank. Staying true to graffiti style we gave it an underline and a halo as design elements. Next, we put these logo designs in treatments with bright, attractive colors.
We created strain art to match the logo’s style and added strain-specific elements like oranges, berries, and vanilla while keeping with the street art style. For each strain artwork, we included the Bread Brand logo in some way. The final look and designs for the final 4 premiere strains look delicious. For high-end concentrate packaging, we’re doing hex jars with a wraparound label on the sides and a circle label on the top. The jar is then housed inside of a folding carton box with designs printed on the outside and inside featuring strain artwork.