The Hidden City came to Full Scale shrouded in secrecy and speaking in an ancient language. At least, that’s the style that they wanted for their new cannabis brand. The logo and looks were inspired by the Illuminati, secret societies, and mysterious sacred styles with a hint of iconic street art style. They craved a logo the causes intrigue when it is viewed as an artifact. And asked that we incorporate elements like eyes, keyholes, pyramids, and their Latin phrase that translates to “Quality Over Quantity”.
The final logo chosen features an eye and a mysterious keyhole enclosed in hexagon and triangle shapes. A banner displays their name and below lives their Latin phrase. Together this logo is definitely eye-catching and captivating. Full Scale has also designed a decadent line of packaging with a super high-end, luxurious look and feel. The boxes host a simple design on the front and a gold pattern on the sides. Further details of the custom packaging consist of magnetic closure and custom-cut foam.