Full Scale began working with Delta Boost to create a cyberpunk-influenced logo and packaging design for their line of Delta-8 shots. Their look was inspired by energy drinks with bright neon colors as you’d find in convenience stores. Their product will be a small shot-sized bottle, so the designs should keep in mind for shelf appeal and look ready to grab. We created designs in Adobe Illustrator using a triangle, a simple leaf shape, and energetic fonts. We placed these logo mockups over futuristic backgrounds and focused on colors like bright yellow and neon green. Lastly, we incorporated shapes into the background like slanted UI shapes and elements.
The final logo is simple, futuristic line art with a hypersonic font. The background features a dotted pattern background. Using yellow as the main brand color and using other bright neon colors for individual flavors. With the logo finalized, we began designing the bottle label and provided mockups of the final product as part of the project. Delta Boost is coming soon, check out their website at https://deltaboost.com.